VCCP got in touch with Folio to create a range of social ads for Cadbury's new Fingers Big & Small campaign. The brilliant illustrator Bodil Jane was brought on to create the artwork. As we had a lot of assets to create, I decided to re-create the illustrated hands in 3D, that way I could rig one base hand and duplicate it / repaint it for each individual hand. The campaign went out across the UK.

Cadbury loved the animations so much that they came back to bring us on for their next campaign involving the National Deaf Children's Society, where we used the 3D hands to create a selection of sign language animations.